Case study · Ethnic wear ecommerce
Rouhab.
A campaign-led fashion store for Rouhab with category navigation and a bundle-offer cart bar that keeps the offer in front of shoppers.
- Client
- Rouhab
- Industry
- Ethnic and contemporary womenswear
- Services
- Website Development
- Live site
- Visit
The brief
Rouhab sells ethnic and contemporary womenswear online. The brand wanted a storefront that could lead with seasonal campaigns while keeping co-ord sets, dresses and new arrivals one click away.
The challenge
Fashion stores often bury offers in banners that customers scroll past. Rouhab runs bundle pricing, so the store needed to show the live offer and the running cart total without forcing a trip to the cart page.
What we did
- (01)
Campaign-first homepage
A full-bleed hero that can be swapped per campaign (for example a festival edit) without redesigning the page.
- (02)
Clear category structure
Navigation built around how shoppers browse: co-ord sets, dresses, a seasonal edit, new arrivals and the full catalog.
- (03)
Offer-aware cart bar
A persistent bar shows the active bundle offer and the current total, with View cart and Checkout one tap away.
- (04)
Mobile-first build
Layouts, tap targets and imagery planned for phones first, because that is where most fashion shopping happens.
What the site does
- Campaign hero banners
- Category navigation including co-ord sets and new arrivals
- Bundle offer with a live cart total bar
- Account, wishlist and cart
- Catalog browsing
The outcome
- A store that can launch new campaigns without a redesign
- Offers that stay visible from browse to checkout
- A consistent mobile and desktop experience
We publish performance numbers only once a client has approved them.