Case study · Ethnic wear ecommerce and wholesale
Anantara Fashion.
A refined ecommerce store for premium Indian ethnic wear with campaign heroes, clear category navigation and a separate wholesale path.
- Client
- Anantara Fashion
- Industry
- Premium Indian ethnic wear
- Services
- Website Development
- Live site
- Visit
The brief
Anantara Fashion sells premium Indian ethnic wear online, from A-line and short kurtis to co-ord sets and bottoms, with free delivery above a set order value. The brand wanted a calm, premium store that serves both retail shoppers and wholesale buyers.
The challenge
A kurti catalogue spans many silhouettes and occasions, so shoppers need to browse by what they wear and when. The store also needed to serve wholesale buyers without cluttering the retail experience.
What we did
- (01)
Campaign-led homepage
Full-width banners such as an Office Wear edit that can change per season, with a clear Explore Collection call to action.
- (02)
Straightforward navigation
Shop, New Arrivals, Categories and Wholesale in a compact header, with search and wishlist always at hand.
- (03)
New-arrivals merchandising
A New Arrivals grid on the homepage so returning customers see fresh product immediately.
- (04)
A route for wholesale buyers
A dedicated Wholesale entry point keeps trade enquiries separate from consumer shopping.
What the site does
- Campaign hero banners
- Shop, categories and new-arrivals navigation
- Product search and wishlist
- Customer account and cart
- Wholesale section
- Free-delivery threshold messaging
The outcome
- A premium look that matches the product
- A catalogue that is easy to browse by category
- Retail and wholesale served from one site
We publish performance numbers only once a client has approved them.