Case study · Sustainable fashion ecommerce
Indigo Amour.
A cinematic, video-led storefront for a sustainable, hand-dyed clothing brand that puts the weaving and dyeing craft first.
- Client
- Indigo Amour
- Industry
- Sustainable, hand-dyed fashion
- Services
- Website Development, Video Editing
- Live site
- Visit
The brief
Indigo Amour makes sustainable, hand-dyed clothing with artisan craftsmanship and eco-friendly practices. The brand wanted visitors to feel the process before they saw a price.
The challenge
Sustainability claims are easy to make and easy to ignore. The site needed to show the craft instead of just describing it, while keeping a shop one tap away and loading fast despite a full-screen video.
What we did
- (01)
Video-led storytelling
A full-bleed hero of hands at the loom opens the site, with the brand line "Reviving Traditions, Weaving Sustainability".
- (02)
Minimal navigation
A compact header with Shop and Menu keeps the focus on the imagery and gets shoppers to products quickly.
- (03)
Performance-aware media
Video and imagery prepared so the cinematic hero does not cost the shopping experience.
- (04)
Commerce when ready
A shop experience that follows the story, for visitors who arrive wanting to buy.
What the site does
- Full-screen video hero
- Shop and menu navigation
- Brand and sustainability storytelling
- Ecommerce catalogue
The outcome
- A memorable first impression built on real craft footage
- Sustainability communicated through visuals, not claims
- A clear path into the shop
We publish performance numbers only once a client has approved them.